Fumoir Poirier

Fumoir Poirier is the brainchild of Chad Poirier, a local maritime fishmonger. Drawing from a history of fish smoking craft passed down through generations in his family, Chad is ever-refining his technique while always paying homage to tradition. He requested a design that could double as an ink stamp.

This was one of the first logos I did as a self-employed designer, and if I were to do it again, I would probably use more refined techniques.

But the handcrafted, raw textures of this first project set the tone for my design philosophy to develop.

Chad Poirier is a good friend and an excellent fishmonger. Staying connected to him over the years and watching him reuse this design on packaging, apparel, marketing and more brings me deep satisfaction.

Working on Fumoir Poirier's logo marked a shift in my life – from arts student to business owner. I'm glad Chad was right there with me.

Chad has this to say about working together:

Professional, insightful, and kind. That’s what you get when you work with Callum. He provided me with an excellent brand identity for me to start my business with. He was receptive to feedback and keeps going until the job is done and done right.